the plant project
I had the pleasure of the being a part of The Plant Project’s earliest days as a budding all-natural skincare company. I came on as a Social Media Manager, Content Creator, and was able to make an impact on the creative outlook of the company as a whole.
Diving deep into the world of natural skincare, and taking a look at what consumers want most, I was able to develop a clean, fresh and transparent brand identity.
I created content that supported the brand look and feel, all of which was spread across the e-commerce site and social media channels. By managing the social communities online, I was able to multiply the brand following by over 11 times. I was keen to grow a community, as The Plant Project was not just a brand, but a lifestyle.
