chanco beauty

It was lovely working as an in-house Digital Media Marketer for Chanco Beauty. My role heavily involved content creation - reels, photography, videography, photo & video editing, email campaigns and started the company’s TikTok channel. Social media copywriting, web copywriting and social media strategy were also integral during my time with Chanco Beauty.

While managing the social media content calendar, I also had a focus on organic growth, including community management, content strategy and pinning down a strong brand look and feel to correspond to specific channels. I joined Chanco at a critical time, as they were ramping up to launch their brand new website. The new content I created, the social engagement and follower growth I my work acquired contributed to the success of the new website and new product launches.

I have included here some product photos and reels I did for the brand, as well as a view of some of Chanco’s Instagram feed, to feature the aesthetics, planning and creativity I gladly infused into my position.